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Solutions
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Trade & Professional Associations
Dedicated space for your members to connect and engage with each other.
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Membership Organizations

Increase member engagement with news feeds, a resource hub, and more.
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Community Organizations
Strengthen communications and keep traditions alive.
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Unions
Engage national and local unions with a year-round mobile app.
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Education
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Why Clowder?
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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis3/1/18 12:00 AM

The Power of Mobile Membership App Sponsorship Revenue

Traditional advertising through TV, desktop and print is dwindling. An ever-growing shift ...
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Debbie Willis2/20/18 12:00 AM

Why a Mobile Membership App is Key to Attracting Millennials

A vital question for associations to ask themselves - what are you doing to attract ...
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Debbie Willis2/8/18 12:00 AM

Best Practices: Polls

A poll within a Clowder™ app is the simplest tool for gaining direct feedback from your ...
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Debbie Willis1/17/18 12:00 AM

Best Practices: Exclusive Content

Exclusive content builds value. When your network can only access specific content via ...
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Debbie Willis1/16/18 12:00 AM

Collecting Membership Dues Through a Year-Round Mobile App

The headache of most associations - dues collection. Despite deploying reminder email ...
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Debbie Willis1/8/18 12:00 AM

What to do When Your Board Asks for a Mobile App

So your board feels it’s time to take a look at mobile. Everyone's doing mobile, right?
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Debbie Willis12/13/17 12:00 AM

6 Ways to Get People Onto Your Year-Round Mobile Membership App

You’ve got a new app! Now how do you get people to actually use it?
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Debbie Willis11/30/17 12:00 AM

The Power of Push Notifications in a Year-Round Mobile Membership App

If an association still isn’t convinced an app is for them, they probably haven’t ...
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Debbie Willis11/2/17 12:00 AM

Stop Using Event-Only Mobile Apps

Event-specific apps have become the standard for associations and nonprofits. Development ...
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