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Debbie Willis2/8/18 12:00 AM1 min read

Best Practices: Polls

A poll within a Clowder™ app is the simplest tool for gaining direct feedback from your network. People are much more likely to interact with a quick poll than a lengthy survey. Here’s how to get the most out of them:

Awareness

If you’re going to post a poll, you’ll want as many responses as possible for a wider reach. Make users aware when a poll is available by utilizing push notifications or announcing on social media.

Planning

Thoughtfully organize your poll topics to ensure you’re only posting what’s most valuable to your network and helpful to your organizational goals. 

Scheduling

It’s important to schedule your polls ahead of time so that you are tailoring feedback around organizational needs or upcoming events.

Frequency

Find a good balance between polling too little and too often. If you poll too little, you’re missing out on collecting significant data and using it to your advantage. Polling too often is distracting to users and may result in them disengaging. Posting 1-2 a week is ideal. 

Sponsorship

Polls are a great opportunity for sponsors to engage your network and in turn, gain effective results. This offers your partners interactive marketing experiences vs. traditional ads.

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Debbie Willis
Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

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