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Why Clowder?
Debbie Willis1/17/18 12:00 AM< 1 min read

Best Practices: Exclusive Content

Exclusive content builds value. When your network can only access specific content via your app, they are driven to actively stay involved with it. Exclusive content can come in different forms including:

1. News Feed Posts: Send users to your news feed for viewing mobile-exclusive photos, videos and articles.

2. Forums: Announce new, app-only forums and valuable group discussions users can participate in.

3. Sponsored Posts: For partners wanting to promote special offers to your network, share with users that these are only found within the app.

4. Events: Push for full mobile reliance and exclusivity before, during and after events. Users should be registering through the app, finding all event information, and communicating with fellow attendees all in one place.

When developing your strategy, continue to always think about what will keep users returning to the app. What makes the app worth their time and how can it strengthen their membership experience?
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Debbie Willis
Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

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