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Why Clowder?
Debbie Willis5/23/18 12:00 AM< 1 min read

Best Practices: Tagging

What is tagging?

Tagging refers to the metadata assigned to a piece of content by those who have uploaded it. You have the ability to segment relevant content based on specific tags utilized. The most popular example of tagging is hashtags used through social media channels. Similarly, an organization can tag digital content in order to group photos, videos, articles, events, etc. around particular topics or themes.

What content can you tag through your Clowder® app?

In your app you can tag events and news feed content. We suggest setting a limit of 2-3 tags per piece of content. In choosing which tags to use, our advice is to include one broad tag, such as an industry or market, and accompany that with 1-2 more specific tags closely related to the content or event.

Why use tags through your Clowder® app?

Tagging helps to improve searches which eventually leads to powering a more personalized news feed and events tab experience for users.
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Debbie Willis
Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

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