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Trade & Professional Associations
Dedicated space for your members to connect and engage with each other.
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Membership Organizations

Increase member engagement with news feeds, a resource hub, and more.
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Community Organizations
Strengthen communications and keep traditions alive.
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Unions
Engage national and local unions with a year-round mobile app.
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Events
Seamlessly manage events and maximize ROI.
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Education
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Why Clowder?

Clowder vs. Whova: Why Clowder Is the Better Choice

Associations, unions, and other professional communities choose Clowder over competitors like Whova for Clowder’s year-round engagement focus, white-label app customization, and breadth of native integrations. 

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The logos of Clowder and Whova side by side.

Why Choose Clowder Over Whova?

 
Year-Round Member Engagement

Whova is designed as an event app, meaning engagement with it spikes during your organization’s conferences and other large-scale events and it lies fallow the rest of the year. Clowder, meanwhile, is a year-round engagement app with built-in event features—a structure that actively combats the peaks and valleys in member engagement that many organizations see around their events. Plus, members tend to see more value in downloading an app they can use year-round, not just for a few days at a time.
Automatic White-Labeling

Whova’s default settings involve your organization structuring its events within a container app, meaning members download the Whova app from the App Store or Google Play Store rather than your event app. When your organization builds an app through Clowder, it’s fully white-labeled with your organization’s branding, which reassures members that they’re downloading your app and reinforces your brand’s credibility every time they open it.
Ongoing Sponsor Visibility

Going along with their events-first approach, Whova’s sponsorship management features focus heavily on trade show and exhibitor management. Clowder also offers event sponsorship opportunities, and just like with your members, your organization can provide sponsors with value through its app year-round. In-app banner ads and splash screens, along with sponsored content opportunities in news feeds, continuously put your partners’ offerings in front of members and generate additional revenue for your organization.
Integrated Event Management

During events, Whova provides a robust system for managing complex planning needs and networking structures. However, it doesn’t tie pre- and post-event engagement to your ongoing strategy, unlike Clowder, which promotes ongoing member communication and puts general and event-specific discussion forums in the same place. Clowder is also more streamlined to navigate on both the member and administrator sides and offers native integrations with many more platforms than Whova, so your organization can create a unified event ecosystem.
Clowder backend mockup

How Clowder and Whova Stack Up

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Clowder is the community management platform of choice for 87% of Forbes Cloud 100 companies in 2023

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Clowder's logo

 

Whova logo

Target Audience

Associations, unions, other professional communities

Associations, academic institutions, corporations

Primary Focus

Year-round mobile member engagement with event features offered

Event management and engagement

App White-Labeling

Standard platform feature

Not available (container app)

User Communications

Continuously available and active top-down push notifications, discussion forums, and one-to-one messaging

Event-specific networking boards, messaging, and top-down notifications that quiet down post-event

Event Management Approach

Focused on providing a streamlined experience that fuels long-term engagement

More complex, heavy-duty platform for isolated events

Integrations

200+ native integrations

25+ native integrations plus third-party provider connections

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What Clowder Users Are Saying

Don’t just take our word for it—here is what real organizations have to say about Clowder’s mobile community platform!

Explore Clowder Case Studies

Deputy Executive Director, American Baseball Coaches Association
“Clowder has completely changed how our members engage with ABCA. By putting everything in their hands via the app, we’ve seen higher retention, more frequent use of our resources, and an easier way for members to stay connected. The app’s real-time notifications and easy access to content have been a game changer for us.”
Kerri L. McGovernMPP, CAE, Senior Director of Membership, Association of Corporate Counsel
“We chose Clowder because they had existing integrations with our core systems, but also because Clowder is an innovative and agile team that is dedicated to enabling ACC to maximize the experience for our members.”
Megan CottrellDirector of Digital Strategy, Commercial Real Estate Women (CREW) Network
“Tipping points for Clowder [included] the app’s native design, their experience with NetForum and Higher Logic integrations, their transparency during demos, and their company’s culture.”
Albert PlochCFO, Texas Automobile Dealers Association
“Most of the apps we’ve had in the past revolved solely around events. TADA needed an app that was relevant all year long, easy to manage, and available at a cost-effective price. Clowder checked all the boxes.”

Trusted by 150+ Associations

Real Results From Connected Communities

In total, Clowder customers have seen:

$220Million saved in staff & IT costs
$95Million delivered in incremental revenue
68% increase in team productivity
1-2 hours saved on member engagement per week
$580K reduction in membership-related spending
$4 for every $1 invested in Clowder

Frequently Asked Questions About Clowder’s Association Mobile App

For more answers to common questions about Clowder, check out our FAQ page. 

 

What makes Clowder stand out against competitors like Whova?

There are many mobile event apps on the market today (including Whova) that professional organizations can leverage, but few pair event management with year-round involvement the way Clowder does. Clowder combines various member engagement features into one custom-branded app with full backend control, including:

  • Personalized news feeds
  • Resource library curation
  • Discussion forums and one-to-one messaging
  • Push notifications to cut through inbox clutter
  • Event agenda-building, registration, check-in, gamification, and networking
  • In-app advertising and sponsored content opportunities
  • Chapter and group segmentation
  • Over 200 native AMS, CRM, job board, and marketing platform integrations

Clowder’s goal is to create one central hub where your organization's members can access all of their benefits anytime and anywhere, which continually reinforces the value of their membership.
What types of customer support does Clowder provide?

Clowder provides personalized customer support every step of the way. Regardless of whether you’re creating a mobile app for the first time or switching from a different platform, we’ll walk your team through app setup and troubleshoot issues post-launch for both administrators and members. Our team is always available via email and phone, and we offer many on-demand resources to help you make the most of the platform independently.
How much does it cost to design a mobile app through Clowder?

Clowder provides custom quotes for each customer based on factors like feature usage, setup assistance needs, and number of backend users. Contact us to get an estimate for your organization!