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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis10/3/18 12:00 AM

Keeping Content Fresh in Your Year-Round Mobile Membership App

It’s not uncommon for clients to worry about the ongoing running of their organization's ...
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Debbie Willis9/26/18 12:00 AM

Best Practices: Push Notifications

In 1988, as Millennials were just populating this earth and Motorola was still a year ...
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Debbie Willis9/12/18 12:00 AM

Give Your Fundraising Efforts a Boost with a Year-Round Mobile Membership App

The fundraising world is poised for a big shift towards mobile giving as people are ...
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Debbie Willis9/6/18 12:00 AM

How Mobile has Driven the Change to Subscription-based Pricing

Subscription-based models have started to dominate markets. Because of this, we’re moving ...
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Debbie Willis8/14/18 12:00 AM

Why Native Mobile Apps are Superior to Web Mobile Apps

“I think the biggest mistake that we made as a company is betting too much on HTML5 as ...
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Debbie Willis8/3/18 12:00 AM

The File Formats That Work Best for Mobile Apps

It’s important to understand not every file type used on desktop is supported on mobile ...
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Debbie Willis7/26/18 12:00 AM

The Importance of Ongoing App Updates

Apps are never complete once released. They are living, breathing products that require ...
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Debbie Willis7/18/18 12:00 AM

Why Mobile App Communication is More Effective than Email

A majority of associations continue to seek out new ways to step their email game up. The ...
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Debbie Willis7/10/18 12:00 AM

A Millennial’s Nightmare: There’s NOT an App for That

It’s 2018 and in the eyes of Millennials, inconvenience is out, apps are in. Companies ...
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Debbie Willis6/15/18 12:00 AM

Why You Should Utilize Mobile Payment Processing

The ability to pay through mobile creates a significant amount of convenience for users. ...
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Debbie Willis6/7/18 12:00 AM

What Associations Can Learn From the Panera App

If you don’t have Panera’s app on your phone, do yourself a favor and download it now.
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Debbie Willis5/23/18 12:00 AM

Best Practices: Tagging

What is tagging?
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