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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis5/17/18 12:00 AM

Five Signs of a Good Mobile App Provider

1. They’re not afraid of “no”
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Debbie Willis5/14/18 12:00 AM

Why Social Media Isn’t Enough for Associations to Stay Connected

“But can’t we just use social media? How’s this any different?”
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Debbie Willis4/12/18 12:00 AM

How Can Your Association Combat Passive Membership?

Most of us are guilty of signing up for a group, membership or club with every intention ...
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Debbie Willis3/26/18 12:00 AM

Member vs. Non-Member Access in a Mobile App

A native app gives organizations the advantage of segmenting different user groups and ...
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Debbie Willis3/20/18 12:00 AM

Why Mobile-Responsive Websites Aren't Enough

According to comScore, 50% of all digital media time in 2017 was spent on mobile apps ...
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Debbie Willis3/14/18 12:00 AM

Using a Mobile Membership App to Compliment Social Media Activity

When your organization has its own native app, it should not completely replace your ...
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Debbie Willis3/7/18 12:00 AM

How to Drive Mobile Membership App Downloads

Promotion drives downloads. Content then drives retention. Continued promotion must be ...
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Debbie Willis3/1/18 12:00 AM

The Power of Mobile Membership App Sponsorship Revenue

Traditional advertising through TV, desktop and print is dwindling. An ever-growing shift ...
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Debbie Willis2/20/18 12:00 AM

Why a Mobile Membership App is Key to Attracting Millennials

A vital question for associations to ask themselves - what are you doing to attract ...
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Debbie Willis2/8/18 12:00 AM

Best Practices: Polls

A poll within a Clowder™ app is the simplest tool for gaining direct feedback from your ...
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Debbie Willis1/17/18 12:00 AM

Best Practices: Exclusive Content

Exclusive content builds value. When your network can only access specific content via ...
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Debbie Willis1/16/18 12:00 AM

Collecting Membership Dues Through a Year-Round Mobile App

The headache of most associations - dues collection. Despite deploying reminder email ...
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