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Trade & Professional Associations
Dedicated space for your members to connect and engage with each other.
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Membership Organizations

Increase member engagement with news feeds, a resource hub, & more.
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Community Organizations
Strengthen communications and keep traditions alive.
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Unions
Engage national and local unions with a year-round mobile app.
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Education
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Why Clowder?
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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis3/20/19 12:00 AM

Brand Loyalty in a Mobile-First Market

In today’s digital landscape, your mobile presence is a critical arm of your brand ...
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Debbie Willis3/12/19 12:00 AM

How a Year-Round Mobile App Keeps Your Members Engaged Between Events

The association space has become well-versed in using apps for events. They aren’t a ...
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Debbie Willis3/7/19 12:00 AM

The Rise of In-App Advertising

Marketing professionals are focusing more and more on mobile marketing as a primary ...
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Debbie Willis2/27/19 12:00 AM

Using a Year-Round Mobile App to Attract Younger Members

When marketing your association to new members, your goal is to put your best face ...
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Debbie Willis2/20/19 12:00 AM

The Benefits of a Configured vs. Custom Mobile App

To maximize the efficiency and success of our solution, we take a configured approach to ...
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Debbie Willis2/13/19 12:00 AM

How a Year-Round App Can Reverse Falling Membership Rates

Member retention drives a lot of what you do and is a barometer for whether or not you as ...
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Debbie Willis1/31/19 12:00 AM

Increasing Transactions with the Convenience of a Year-Round Mobile Membership App

Apps are at the forefront of the digital frontier primarily because they afford users ...
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Debbie Willis1/23/19 12:00 AM

Mobile App Development 101

There’s a lot more to app development than what meets the eye. This results in a lot of ...
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Debbie Willis1/9/19 12:00 AM

Using Influential Members to Promote Your Mobile App

Every membership association has its superstar members—the ones who volunteer, work on ...
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Debbie Willis12/19/18 12:00 AM

Tis the Season ... Show Your Gratitude With a Year-Round Mobile Membership App

Whether it’s because of the insidious marketing of consumer products this time of year or ...
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Debbie Willis12/5/18 12:00 AM

Using Your Year-Round Mobile Membership App's Analytics to Boost Engagement

Analytics pulled from your app help you make sense of usage data. Tracking clicks, ...
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Debbie Willis10/25/18 12:00 AM

Integrating Your AMS with a Year-Round Mobile Membership App

Integration with your AMS has been the focus of Clowder® since its inception. We know ...
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