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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis12/18/19 12:00 AM

An App Design Guide (& Why You Should Avoid Those with Too Many Tiles)

Proven Design Practices are Key to an App’s Success No matter what industry you’re in, ...
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Debbie Willis12/2/19 12:00 AM

What's Your Association’s Value Proposition?

DCA Live recently interviewed top association leaders which included President & CEO ...
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Debbie Willis11/14/19 12:00 AM

Is Your Organization Planning for Gen Z?

It’s recent college grads that make up the oldest members of the generational group known ...
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Debbie Willis11/6/19 12:00 AM

How Associations Can Use Influencers to Boost Engagement

Social media influencers are the hottest form of marketing right now. Think of them as a ...
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Debbie Willis10/30/19 12:00 AM

Does Your Digital Transformation Include Mobile? (Because it should)

We hear “digital transformation” thrown around a lot in this market. However we question ...
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Debbie Willis10/23/19 12:00 AM

Mobile Apps - You Can Bank on Them!

Just as the world of commerce has changed drastically in the last decade, the banking ...
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Debbie Willis10/16/19 12:00 AM

Apps are Here to Stay

Every now and again I hear people saying mobile is a fad. "Apps fail." "Websites and ...
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Debbie Willis10/9/19 12:00 AM

Placing Your Top Website Resources Onto Your App

As far as the website vs. app debate goes, it’s not an Either/Or Situation - both are ...
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Debbie Willis10/3/19 12:00 AM

Your App: A New Reason for Members to Stay

Membership retention is the name of the game when it comes to associations. With so many ...
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Debbie Willis9/25/19 12:00 AM

A Story of Native vs. Web

When your organization makes the wise decision to invest in an app, you have some choices ...
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Debbie Willis9/18/19 12:00 AM

Best Practices for Mobile Forums

As our upcoming webinar - Web Forums Out, Mobile Forums In (Oct. 2, 2 pm!) approaches, we ...
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Debbie Willis9/11/19 12:00 AM

Are You Mobile Ready for 2020?

Mobile devices have become invaluable business tools and the primary channel people ...
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