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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis9/6/19 12:00 AM

How to Generate Non-Dues Revenue with a Year-Round Mobile Membership App

When McKinley conducted a recent survey identifying the association market's three ...
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Debbie Willis8/28/19 12:00 AM

Evolving Your Digital Strategy to Take Advantage of Mobile Trends

All organizations understand the necessity of a web presence. Your website is how your ...
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Debbie Willis8/27/19 12:00 AM

Webinar: Year-Round vs. Event-Only Mobile Apps

Associations are often well-versed in event-only mobile apps as they’re continually ...
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Debbie Willis8/14/19 12:00 AM

Why You Aren't Too Small for a Year-Round Mobile Membership App

A common misconception among smaller organizations and often regional chapters of larger ...
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Debbie Willis8/7/19 12:00 AM

What’s Your Alternative to Going Mobile?

Pushback is inevitable when pitching a new technology solution. Mobile solutions in ...
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Debbie Willis7/17/19 12:00 AM

Increase Employee Engagement with a Year-Round Mobile App

Employee engagement is critical to a successful, high performing workforce. With ...
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Debbie Willis7/3/19 12:00 AM

Unlock the Power of Your AMS with a Year-Round Mobile App

Your members and your mission are the heart of your organization, but your Association ...
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Debbie Willis6/19/19 12:00 AM

Why App Design is Critical to a Successful Mobile App

As organizations strive to remain relevant and valuable in today’s mobile-first culture, ...
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Debbie Willis6/6/19 12:00 AM

Why Associations Need a Year-Round Mobile App

When the Culture Transforms, So Must Your Organization
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Debbie Willis5/21/19 12:00 AM

Promoting Your Year-Round Mobile Membership App Beyond Events

Launching a mobile app alongside a large event is a great promotional tactic. There is a ...
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Debbie Willis4/17/19 12:00 AM

Why Now is the Time to Invest in a Year-Round Mobile Membership App

One Central App Keeps You Front and Center
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Debbie Willis3/26/19 12:00 AM

How Mobile Engagement Revolutionized Starbucks

It’s no secret Starbucks has always been at the top of the food … err, coffee chain. But ...
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