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Why Clowder?
Debbie Willis4/23/20 12:00 AM1 min read

Your Members Don't Want More COVID-19 Emails

We know old habits can be hard to break. But at a time where new information is constantly coming in and needing to be dispersed immediately, people are getting over inundated with email (our emails are probably the 2,353,296,413th you've gotten about COVID-19, which just further drives our point 😉). We understand as member-based organizations, that's been the go-to method for communicating with members for decades. However, we can't stress this enough - you should be relying heavily on a membership app throughout this crisis instead. Here's why:

  • Push notifications - Notifications "cut through the noise" created by numerous emails and are the fastest way to get eyes on important news and updates. These custom messages appear instantly on your members' phone screens and can take them directly to coordinating information in the app with just a click.
  • One place for everything - If members have to dig through their inboxes to locate information or resources, they are less likely to engage with your content. An app keeps everything in one convenient, central location for easy ongoing access. 
  • Driving app downloads and retention - With current heightened attention from those within your industry, you can use that to quickly drive downloads as well as immediately drive usage. Doing so will help to create long-lasting mobile engagement well beyond this crisis.

 

Act now! Want to give your community a dedicated hub outside of their cluttered inboxes? Book a brief demo with us!
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Debbie Willis
Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

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