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Why Clowder?
Debbie Willis7/26/18 12:00 AM1 min read

The Importance of Ongoing App Updates

Apps are never complete once released. They are living, breathing products that require continued maintenance and tending to. It becomes very clear to users when apps are not getting the ongoing attention they need. Requested bug fixes build up as features and system updates become outdated.

So how often should an app release updates you ask? Well, the most successful apps push about 1-4 updates per month. Updates should be based on player feedback, collected data and market research. Through developer notes in each app store, users can see all that was added or fixed in each push. This is a great way for those behind an app to communicate to its users that they care about their app experience and are dedicated to always making it better. Forgoing updates has the opposite effect. 

Updates help to keep an app top of mind as well. Regularly appearing in the available updates section of an app store influences users to continually update and open the app to see what’s new. This plays a large role in increasing app loyalty and retention.

Working with a developer who will stay on top of these ongoing updates makes all the difference in the successful launch of an app. It’s also clear the importance of working with one who does not charge for each update as they will greatly add up over time. A developer should never just hand you an app and be done.

Moral of the story is, always plan for and prioritize your app’s updates. They enhance its long-term life span and value and allow the app to grow with users. Without updates, an app will sadly die off.
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Debbie Willis
Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

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