2 min read
Five Signs of a Good Mobile App Provider
1. They’re not afraid of “no”
2 min read
Why Social Media Isn’t Enough for Associations to Stay Connected
“But can’t we just use social media? How’s this any different?”
1 min read
Key Findings from the Membership Marketing Benchmarking Report
Association Retention
2 min read
Why Mobile-Responsive Websites Aren't Enough
According to comScore, 50% of all digital media time in 2017 was spent on mobile apps while only 34% was spent on desktop and just 7% on mobile web. From the total time spent on mobile throughout the year, a whopping 87% was spent on apps and only 13% was spent on web. These stats alone should be enough to convince any organization to go mobile - and we don’t mean a mobile-responsive website.
When Facebook’s 2017 usage was broken down, 70% of time spent in the platform was accessed through its mobile app. Only 22% of time was accessed through desktop and just 8% through mobile web. This reflects the major shift in how we now communicate and consume content. We want the convenience of mobile apps over lagging and disconnected website experiences.