2 min read
Five Signs of a Good Mobile App Provider
1. They’re not afraid of “no”
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Why Social Media Isn’t Enough for Associations to Stay Connected
“But can’t we just use social media? How’s this any different?”
1 min read
Key Findings from the Membership Marketing Benchmarking Report
Association Retention
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Why Mobile-Responsive Websites Aren't Enough
According to comScore, 50% of all digital media time in 2017 was spent on mobile apps while only 34% was spent on desktop and just 7% on mobile web. From the total time spent on mobile throughout the year, a whopping 87% was spent on apps and only 13% was spent on web. These stats alone should be enough to convince any organization to go mobile - and we don’t mean a mobile-responsive website.
When Facebook’s 2017 usage was broken down, 70% of time spent in the platform was accessed through its mobile app. Only 22% of time was accessed through desktop and just 8% through mobile web. This reflects the major shift in how we now communicate and consume content. We want the convenience of mobile apps over lagging and disconnected website experiences.
1 min read
Using a Mobile Membership App to Compliment Social Media Activity
When your organization has its own native app, it should not completely replace your social media channels. Social media should be used to enhance your mobile efforts. The goal is to take the wide audience you’re able to reach through social media and direct traffic towards your app. Posts through social media platforms bring attention to your app, its content, features and updates. These posts help to keep app retention high. The frequency in which you should be sharing posts about your app is at least once a week.
2 min read
How to Drive Mobile Membership App Downloads
Promotion drives downloads. Content then drives retention. Continued promotion must be made a priority. Your network should not just be told to download your app, but shown why they should.