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Why Clowder?
Clowder’s New Website Features Enhanced User Experience & Expanded Mobile Engagement Resources for Associations
Debbie Willis8/4/25 12:07 PM1 min read

Clowder’s New Website Features Enhanced User Experience & Expanded Mobile Engagement Resources for Associations

Alexandria, VA (July 31, 2025) — Advanced Solutions International (ASI), a leading global provider of cloud-based constituent engagement solutions and services designed for associations and non-profits, announced today the launch of Clowder’s redesigned website. The site offers a slick new user experience and a rich library of resources to help associations put connectivity and convenience at the forefront of their member engagement strategy. Learn more at www.clowder.com.

Clowder by ASI

Part of ASI’s portfolio of constituent engagement solutions, Clowder® is a multi-purpose mobile app designed to drive year-round member engagement and to integrate with a variety of AMS/CRM solutions. Purpose-built for associations, Clowder helps member-centric organizations replace one-time-use event apps, open new communication channels, facilitate networking, and generate additional sources of non-dues revenue.

The new site features an expanded collection of high-value, complimentary content, including downloadable whitepapers, real-world case studies, educational blog articles written by industry experts, and engaging videos. Together, these tools help association professionals:

  • Offer a centralized hub that engages members and keeps them informed with news feeds, resources, forums, and more
  • Cut through the noise with mobile messaging and push notifications
  • Manage events — from registration to follow up — in one place
  • Increase non-dues revenue through sponsorships and in-app advertising
  • Help members connect and network

“We recognize that associations are embracing a mobile-first mindset and Clowder is purpose-built to address this shift,” said Debbie Willis, ASI’s Global Vice President of Marketing.  “Clowder is equipping organizations with the tools they need to deepen member engagement, drive growth, and navigate a rapidly changing landscape.” 

 

About ASI

Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI’s innovative suite of constituent engagement solutions helps clients digitally transform their organizations, streamline operations, and grow revenue by leveraging extensive industry expertise and proven best-practice advice. The company’s portfolio includes iMIS® for association and non-profit management, TopClass LMS for learning management, OpenWater for application and review management, and Clowder® for year-round mobile app management. Learn more at www.advsol.com.
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Debbie Willis
Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

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