Trade & Professional Associations
Dedicated space for your members to connect and engage with each other.
At Clowder, our commitment to continuous innovation drives us to deliver solutions that address the evolving needs of organizations and their communities. Our Q2 release represents significant advances in event engagement technology, member experience optimization, and digital community building. Let's explore these transformative updates and their impact on your organization's success.
Exhibitor Gamification: Revolutionizing Exhibition Engagement
- Key Benefit
Exhibitor Gamification transforms traditional trade show floors into dynamic, interactive experiences that drive meaningful connections between attendees and exhibitors. This innovative feature increases booth traffic across the entire exhibition space while providing measurable engagement analytics that demonstrate clear ROI for both organizers and exhibitors.
The gamification system creates competitive energy throughout your event, encouraging attendees to explore beyond their usual comfort zones and discover exhibitors they might otherwise overlook.
- How It Works
Attendees participate in an interactive QR-scanning challenge, competing to visit participating exhibitor booths and climb a dynamic leaderboard. Event organizers configure custom rules, time limits, and prize structures through an intuitive admin interface, while real-time analytics track participation and engagement across the entire exhibition floor.
- Challenge Addressed
Traditional exhibition halls often suffer from uneven traffic distribution, with prime locations receiving disproportionate attention while valuable exhibitors in less prominent positions struggle for visibility. Exhibitor Gamification solves this challenge by creating systematic incentives for comprehensive floor exploration, ensuring all participating exhibitors receive meaningful attendee interactions while maximizing the networking potential of your event investment.
Enhanced UX/UI for Clowder Web and Booth Wallet: Streamlined User Experience
- Key Benefit
Our comprehensive platform refresh delivers intuitive, modern interfaces that reduce cognitive load and accelerate user productivity. The enhanced design patterns draw from familiar digital experiences while optimizing specifically for association and event management workflows.
Key improvements include:
🔹Streamlined navigation that reduces clicks and decision points🔹Visual consistency across all platform touchpoints
🔹Performance optimizations that improve load times and responsiveness
- Challenge Addressed
User adoption and engagement suffer when platforms require extensive learning curves or create friction in routine tasks. Our UX/UI enhancements address these barriers by implementing intuitive design patterns that feel immediately familiar to users, resulting in faster onboarding, higher feature adoption rates, and improved overall user satisfaction.
Forum Integration with News Feed: Unified Content Discovery
- Key Benefit
The integration of Forum posts into the News Feed creates a seamless content discovery experience that eliminates the need for users to navigate between multiple platform sections. Members who follow specific Forum categories automatically receive relevant discussions in their primary content stream, significantly increasing engagement with community conversations.
This unified approach ensures valuable discussions reach their intended audience while maintaining the organized structure that makes forums effective. The result is more dynamic community interaction and higher participation in ongoing professional discussions.
- Challenge Addressed
Traditional forum structures often create content silos where valuable discussions remain hidden from members who don't regularly visit forum sections. By surfacing relevant forum content in the News Feed, we eliminate the "out of sight, out of mind" challenge that limits community engagement, ensuring important conversations reach active members regardless of their browsing patterns.
1:1 Meetings: Facilitating Meaningful Professional Connections
- Key Benefit
The highly anticipated 1:1 Meetings feature transforms networking from chance encounters into strategic professional development opportunities. Attendees can request and schedule meetings with speakers, exhibitors, sponsors, and fellow attendees directly through the app, creating structured networking that maximizes relationship-building potential.
- Challenge Addressed
Traditional networking often relies on chance encounters and business card exchanges that rarely result in meaningful professional relationships. The 1:1 Meetings feature addresses this inefficiency by providing a systematic approach to professional networking that ensures valuable connections have the opportunity to develop into lasting business relationships.
- Implementation and Support
These enhancements represent our ongoing commitment to delivering innovative solutions that drive measurable results for your organization. Our dedicated Client Advisory team is prepared to help you optimize these new capabilities for your specific community needs and event objectives.
For implementation guidance, feature demonstrations, or strategic consultation on leveraging these enhancements for your organization, please contact your dedicated Client Advisor.
These platform enhancements reflect our deep understanding of the challenges facing modern membership organizations and our commitment to delivering technology solutions that create measurable value for both organizations and their communities. We look forward to seeing how these innovations enhance your member experience and drive success for your organization.
