We hear “digital transformation” thrown around a lot in this market. However we question much of the “transformation” we see. Can you fully say your organization has digitally transformed if mobile is not involved? Are new web and email strategies truly going to transform the way your members are engaging with you currently?
Katie Argueta
Recent Posts
1 min read
Does Your Digital Transformation Include Mobile? (Because it should)
By Katie Argueta on 30 October 2019
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Webinar: How Mobile Apps Are Changing the Association Landscape
By Katie Argueta on 23 October 2019
We’re now a mobile-first society. Mobile apps are how we conveniently choose to consume content, receive information, register, book, purchase and communicate. Your members are no different.
In this webinar, we take a look at how associations like the American Society for Association Executives (ASAE), the Associated General Contractors of America (AGC), and the American Choral Directors Association (ACDA) are using a year-round mobile app to communicate, connect and engage with members.
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Webinar: Web Forums Out, Mobile Forums In
By Katie Argueta on 3 October 2019
Many associations are utilizing an online, web-based forum to digitally connect their community. The experience however tends to be clunky, delayed and disjointed.
In this webinar, we explore the value in relocating that engagement to a mobile format, and more specifically, inside of a dedicated year-round mobile membership app.
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Your App: A New Reason for Members to Stay
By Katie Argueta on 3 October 2019
Membership retention is the name of the game when it comes to associations. With so many new resources and programs introduced in the market, how can you get members to stay and continue finding value in your organization? What can’t happen is remaining stagnant in your offerings and benefits. A lack of innovation will equate to a lack of interest towards your membership.
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How to Generate Non-Dues Revenue with a Year-Round Mobile Membership App
By Katie Argueta on 6 September 2019
When McKinley conducted a recent survey identifying the association market's three highest priorities for the following year, the goal of generating non-dues revenue topped the chart. Increasing non-dues revenue allows for organizations to rely on alternative sources of income and not solely on membership payments.
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Webinar: Year-Round vs. Event-Only Mobile Apps
By Katie Argueta on 27 August 2019
Associations are often well-versed in event-only mobile apps as they’re continually utilized for meetings, conferences and conventions. But what happens when an event is over? Well, 99% of the time, these single-use apps become deleted.
In this webinar, we explore the benefits of instead taking a year-round approach to mobile and what it means to extend mobile member engagement beyond just events.
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Elevated Launches ELEVATE Mobile Direct App Powered by Clowder
By Katie Argueta on 21 August 2019
Elevated Resources, Inc., a premier global talent acquisition and management services company, and Clowder, the leading provider of year-round mobile engagement solutions for communities, have collaborated to drive the development and enhancement of the Elevated Resources’ ELEVATE Mobile Direct App. The talent pool engagement platform was released earlier this year and provides a rich feature set to enhance connections between employers and their contingent pools of talent.
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Clowder Case Study: Associated General Contractors of America (AGC)
By Katie Argueta on 20 August 2019
The Associated General Contractors of America (AGC) is the leading association for the construction industry. AGC represents more than 26,000 firms, including over 6,500 of America’s leading general contractors, and over 9,000 specialty-contracting firms. More than 10,500 service providers and suppliers are also associated with AGC, all through a nationwide network of chapters.
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Clowder Case Study: Life Sciences Trainers & Educators Network (LTEN)
By Katie Argueta on 19 July 2019
Raise your hand if you love stealing good ideas? If you're in the office and don't want to look silly, a smirk and little nod will do just fine. We know that members want to keep conversations going all year long, outside of the mixers, workshops and the conference. And it was this need for connecting and sharing that prompted us to launch the SocialLink community forum in the first place. Fast forward a few years later, and we've found a tool we think you'll like a LOT more -- the LTEN On-the-Go app.