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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis6/30/21 12:00 AM

Blog: What is an Engagement App?

If you’re trying to wrap your head around what an engagement app is and how it works, ...
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Debbie Willis2/16/21 12:00 AM

How Associations Can Cut Through Email Noise with Push Notifications

As email traffic continues to grow, one might think open rates would follow suit. The ...
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Debbie Willis1/21/21 12:00 AM

What Associations Should Take Away from 2020

2020 was… rough to say the least. Professionals throughout all industries were thrown ...
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Debbie Willis10/28/20 12:00 AM

What Does it Mean to Make Your Membership Mobile?

Your organization may be kicking itself for not going mobile sooner - like pre-pandemic ...
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Debbie Willis7/16/20 12:00 AM

Using Facebook to Debunk the Top Two Reasons Organizations Avoid Going Mobile

Associations that have resisted making their membership mobile often echo the same ...
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Debbie Willis5/1/20 12:00 AM

Benefits of a Dedicated Mobile News Feed

Social media feeds are often rife with misinformation or interpretations of information ...
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Debbie Willis4/23/20 12:00 AM

Your Members Don't Want More COVID-19 Emails

We know old habits can be hard to break. But at a time where new information is ...
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Debbie Willis4/1/20 12:00 AM

Social Distancing, Not Social Isolation

“It’s important to note that social distancing does not mean social isolation.” Dr. ...
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Debbie Willis2/27/20 12:00 AM

Better Mobile Technology is Worth the Cost

When you’re in your search for new technology solutions, some companies may claim to do ...
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Debbie Willis2/6/20 12:00 AM

Don't Overthink Mobile

Many organizations have trouble pulling the trigger for large initiatives because they ...
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Debbie Willis1/29/20 12:00 AM

Feature Both Entertainment & Utility in Your Membership App

When considering a mobile solution, some organizations have a hard time wrapping their ...
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Debbie Willis1/8/20 12:00 AM

Don’t Rest on Your Laurels

It’s an easy thing to do when you’ve been operating similarly for decades. Resting on ...
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