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Debbie Willis

Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Recent Posts

13 min read

Improving Member Communications with a Mobile App

By Debbie Willis on 12 November 2024

Because member inboxes are full, your emails often go unread. Communicating via email isn’t yielding the same results it used to. But you can still reach members in a non-obtrusive way via their phones.  

12 min read

Why Your Association Needs a Mobile Engagement Strategy

By Debbie Willis on 24 October 2024

Your members are just like us. When they want to know something, they grab their phones. The members you most want to engage are the most phone-dependent of all.  

8 min read

How to Increase Mobile App Adoption in Your Association

By Debbie Willis on 12 September 2024

When association professionals were surveyed for the 2024 Membership Performance Benchmark Report, their top concerns were: 

8 min read

6 Steps to Create a Mobile Engagement Strategy for Your Association

By Debbie Willis on 16 August 2024

The way your members are searching for information online is rapidly turning mobile. Remaining relevant, especially to younger members, is imperative to your organization and it’s clear that mobile is where they’re at.  

2 min read

Clowder to Debut in ASI’s Association Solutions Showcase Booth at the ASAE Annual Meeting & Expo

By Debbie Willis on 8 August 2024

Alexandria, VA (December 7, 2023) — Advanced Solutions International (ASI), a leading global provider of cloud software and services for associations and non-profits — and the developers of the iMIS Engagement Management System (EMS) — announced it will feature Clowder and ASI’s full suite of association solutions in booth #948 at the ASAE Annual Meeting & Exhibition in Cleveland on August 10-13, 2024.  ASI is a proud ASAE Event Partner; see the full schedule of events at www.clowder.com.

Topics: Clowder News
3 min read

See Clowder Live at ASAE Engagement Platforms Demo Day

By Debbie Willis on 24 June 2024

The recently released The Ultimate Guide to Mobile Engagement shares that 90% of time spent on mobile devices is spent on appsnot mobile websites, due to better user experiences andfunctionality.If you're thinking about investing in an engagingcommunity platform for your association, then you don’t want to miss ASAE’sEngagement Platforms Demo Day on June 26. 

Topics: Clowder News
3 min read

8 Proven Tips to Drive Mobile App Adoption & Member Retention

By Debbie Willis on 28 May 2024

Your association's mobile app can serve as a pivotal point for engaging with your members more effectively. However, increasing app adoption and ensuring consistent usage can be challenging. Here are eight proven tips to not only drive your mobile app adoption but also boost member retention:

2 min read

See Clowder Live at ASAE Community Platforms Demo Day

By Debbie Willis on 21 May 2024

Did you know that 90% of time spent on mobile devices is spent on appsnot mobile websites? That's because mobile apps are designed to provide better user experiences, engagement and functionality.If you're thinking about investing in an engaging platform for your association, then you don’t want to miss seeing Clowder at ASAE's Community Platforms Demo Day on May 22.

Topics: Clowder News
9 min read

Top Features Your Association's Mobile App Should Have

By Debbie Willis on 9 April 2024

Engagement and connectivity are paramount for associations looking to foster a vibrant and growingmembership. And a well-crafted mobile app can be the cornerstone of your association's strategythroughenhancing member interaction and streamliningyour communications. But what features are essential for making your mobile app a powerful tool for both your association and its members? In this article, we’ll explore the top features your association's mobile app should have, how they can drive engagement for your membership, and provide a handy checklist to help you assess and choose the right features for your app. 

4 min read

The Art of Keeping Members Hooked: 6 Strategies to Drive Mobile App Engagement

By Debbie Willis on 12 March 2024

The Importance of Mobile App Engagement

Mobile apps have become an integral part of our lives. In fact, people spent 3.8 trillion hours on mobile apps in 2022, according to data.ai.Whether it's for entertainment, productivity, or staying connected, we rely on mobile apps to enhance our daily experiences. However, with millions of apps available in app stores, it's becoming increasingly challenging for app developers to capture and retain users' attention. This is where mobile app engagement plays a crucial role. Mobile app engagement refers to the level of interaction and involvement users have with an app. It goes beyond just downloads and installations; it focuses on how users interact with the app, how often they use it, and how long they stay engaged. 

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