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Why Clowder?
Debbie Willis12/13/17 12:00 AM1 min read

6 Ways to Get People Onto Your Year-Round Mobile Membership App

You’ve got a new app! Now how do you get people to actually use it?

Here are 6 tips that’ll help make you a mobile success: 

1. Exclusive Content - Only on the App

Exclusive content is anything people are only able to access through your app whether it be events, articles, videos, forums, etc. This content should bring value to users and serve as a reason to continually log back in.

2. Push to Social Media - Spread the Word

Utilizing social media is key for gaining awareness. Not only will current members see postings but potential ones as well. App updates and features can consistently be promoted here.

3. Email Marketing - Blast it!

Send out a mass email to your network to let them know about the new app and its features. Include a link for easy downloading to make it as convenient as possible for recipients to start using. Continue to include a download link for all future emails.

4. Tutorials - Knowledge is Power

Be prepared for members to have questions about how to use your app and what it can do. Providing tutorial videos or webinars makes it simple for everyone to quickly learn.

5. Promote at Events - “We have an app!”

Conferences, conventions and corporate events all make for great opportunities to promote your market-leading app! Your organization will instantly be ahead of the rest.

6. Giveaways - Win win WIN

In-app giveaways serve as an exciting promotion for migrating people onto your app. Big or small, people love incentives.
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Debbie Willis
Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

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