Clowder Blog

Here at Clowder, we pride ourselves on our service. Our approach has always been that we're not just selling apps, but continuous, hands-on partnerships. Our Client Success team strives to serve as guides for building longevity and strong engagement in each of our apps. To showcase just how valuable our Client Success team is, we sat down with COO Alexa Kade for a Q&A. Here's what she had to say:

We know old habits can be hard to break. But at a time where new information is constantly coming in and needing to be dispersed immediately, people are getting over inundated with email (our emails are probably the 2,353,296,413th you've gotten about COVID-19, which just further drives our point 😉). We understand as member-based organizations, that's been the go-to method for communicating with members for decades. However, we can't stress this enough - you should be relying heavily on a membership app throughout this crisis instead. Here's why:

Our clients have really stepped up for their communities during the current COVID-19 crisis. This pandemic has caused numerous disruptions to member initiatives, events and other in-person interactions. Despite that however, they've been able to maintain a level of connectivity from afar through each of their respective membership apps. The use of mobile technology has played a key role in making this distance feel much more manageable.

“It’s important to note that social distancing does not mean social isolation.” Dr. Chaudhary (The New York Times)

It’s no secret many organizations are currently in a state of scramble as they restrategize the cancelled events, meetings and educational opportunities they rely on each year to bring their members together. The Coronavirus has affected countless gatherings and continues to do so. What’s ultimately been brought to light throughout this tumultuous time however, is the power that technology solutions hold in being able to bring us together when congregating in person isn’t possible. A great opportunity to showcase adaptability has presented itself to organizations. How they’ll be able to handle these cancellations and disruptions in general will be very telling to members as they evaluate how prepared and capable the organization really is. To quote our COO Brad LaTour, "When this is all over, they'll remember what you did to help them during this crisis."

By now, you’ve probably heard an array of information regarding the Coronavirus outbreak. From the reports, data, stories, myths and theories - there’s a lot circulating out there. While it can be overwhelming, it’s important to stay in-the-know of aspects of the virus that could have a direct impact on you, your job, future plans or everyday life. For that reason, we felt compelled to shout out and applaud a few of our clients who are helping to provide that knowledge to their members.

Our goal with this new video series is to present casual conversations about apps and the evolving trends we see around mobile engagement. We also want to make this collaborative, so after each video, we’d love to hear your thoughts as well as what questions or topics you’d like us to cover in our next episode. In the Clowder Demo app, there will be a new Clowder Convos Forum. You can use that thread to drop your questions, requests and responses there, or use the hashtag #ClowderConvos on Twitter! 

It’s an easy thing to do when you’ve been operating similarly for decades. Resting on your laurels happens out of comfort in doing things the way they’ve always been done. In the case of associations, it’s not a great habit to possess.

DCA Live recently interviewed top association leaders which included President & CEO of Wine & Spirits Wholesalers of America, Michelle Korsmo. She was asked - “What will the biggest issue facing ALL association leaders in 2020 be?” She responded with, “Knowing the association’s value proposition. The days of joining associations because that’s what industry members do is past. Associations have to earn their dues like every business must earn their customers.”

It’s recent college grads that make up the oldest members of the generational group known as Gen Z. These are 21 and 22 year-olds eager to find their stride in the workforce. While Millennials are the generation to witness the shift in mobile technology throughout their teen and early adult years, that's all Gen Z-ers have ever known. As we like to put it, if Millennials are mobile-first, Gen Z is mobile-only. And if your organization has not put forth an effort to capture the interest of Millennials, then it’s definitely not looking great for drawing in those of Gen Z.