Clowder Blog

Welcome back to Clowder Convos! 🎉

Host Alexa Kade is excited to return after a long hiatus. She's joined by Billy Barnes, Sean Cirone and Sean Moriarty from the Clowder Sales Team to discuss what their experiences have been over the last year as they've spoken with many organizations throughout the pandemic on their plans for mobile. They share insight on what's either holding organizations back or finally pushing them towards making the leap to a dedicated membership app.

2020 was… rough to say the least. Professionals throughout all industries were thrown numerous unforeseen challenges. Association members leaned heavily on their trusted organizations for guidance and resources to help them navigate the uncertainties. There were associations that succeeded in providing the necessary value during their members’ time of need, and there were those that did not meet the moment… and people took note. When cancellations and the need to distance began to affect connectivity, it was technology that became the glue for keeping communities intact. Because of this, what 2020 should have taught associations is the importance of meeting modern technology demands.

Your organization may be kicking itself for not going mobile sooner - like pre-pandemic times sooner. Or maybe after debating whether or not it's needed, the idea of mobile has just been sitting on the back burner for awhile. Regardless of what stage you’re in, it’s important to understand what it really means to take your membership and make it mobile.

Check out our latest press release!

ABCA's Deputy Executive Director Jon Litchfield sat down with our Client Success Team to chat about the advantages their organization has seen by providing a mobile app to members throughout the pandemic.

Take a look at the clip below from our recent client-exclusive webinar:

We recently sat down (virtually) with Web Scribble's Director of Marketing, Dawn DiLorenzo, for a discussion on job boards, our new partnership, and job accessibility after the recent COVID-19-related effects on employment. Check out our conversation:

The coronavirus pandemic and the social distancing it's sparked around the world has put a lot in perspective for many both personally and professionally. Just as people have quickly had to change their daily habits, so have businesses, industries and membership organizations. But before we talk about what's expected in the future, let's think back to before all of this when the buzzword "digital transformation" was thrown around a lot within the association space. New web-based engagement strategies were continually being introduced as well as platforms for deploying more email. This current period of adapting however has shed light onto whether or not those transformative initiatives made have had their intended effects on members now. We know one thing to be certain - if these previous digital transformations did not include mobile, then they probably are not making the impacts that were hoped for.

We're giving everyone an inside look into what service and resources look like as a Clowder client. Michelle Berrones of the Pennsylvania Dental Association joined Client Success Manager Kelsey Druggan for a discussion on how the PDA Go app has served as mission control throughout the COVID-19 crisis. 

We were excited to join Association Analytics for a recent webinar that focused on effective member communication. Our COO Brad LaTour spoke as a guest alongside ASAE's Reggie Henry.