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Bridget Gorman

Blog Post by Bridget Gorman

Bridget Gorman7/16/20 12:00 AM

Using Facebook to Debunk the Top Two Reasons Organizations Avoid Going Mobile

Associations that have resisted making their membership mobile often echo the same ...
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Bridget Gorman5/29/20 12:00 AM

Apps Prove to Be a Lifeline for Consumers and Communities During COVID-19

We have all had to adapt, rather abruptly, to the new way of interacting – with our ...
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Bridget Gorman5/1/20 12:00 AM

Benefits of a Dedicated Mobile News Feed

Social media feeds are often rife with misinformation or interpretations of information ...
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Bridget Gorman4/10/20 12:00 AM

How Mobile Helped ASI Shift Their Annual Conference into a Successful Virtual Event on (really) Short Notice

For more than 20 years, Advance Solutions International (ASI) has hosted their annual ...
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Bridget Gorman2/27/20 12:00 AM

Better Mobile Technology is Worth the Cost

When you’re in your search for new technology solutions, some companies may claim to do ...
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Bridget Gorman2/6/20 12:00 AM

Don't Overthink Mobile

Many organizations have trouble pulling the trigger for large initiatives because they ...
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Bridget Gorman1/29/20 12:00 AM

Feature Both Entertainment & Utility in Your Membership App

When considering a mobile solution, some organizations have a hard time wrapping their ...
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Bridget Gorman1/15/20 12:00 AM

ABCA's App Launch Playbook

In Fall 2019, the American Baseball Coaches Association (ABCA) launched its mobile app, ...
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Bridget Gorman12/18/19 12:00 AM

An App Design Guide (& Why You Should Avoid Those with Too Many Tiles)

Proven Design Practices are Key to an App’s Success No matter what industry you’re in, ...
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Bridget Gorman12/11/19 12:00 AM

M-Commerce Numbers Soar This Holiday Season

Commerce has naturally progressed from a brick-and-mortar model to e-commerce and, more ...
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Bridget Gorman11/20/19 12:00 AM

Boost Employee Engagement Through Mobile in the New Year

HR teams know that the employee experience is as important as the customer experience. ...
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Bridget Gorman11/6/19 12:00 AM

How Associations Can Use Influencers to Boost Engagement

Social media influencers are the hottest form of marketing right now. Think of them as a ...
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