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Trade & Professional Associations
Dedicated space for your members to connect and engage with each other.
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Membership Organizations

Increase member engagement with news feeds, a resource hub, & more.
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Community Organizations
Strengthen communications and keep traditions alive.
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Unions
Engage national and local unions with a year-round mobile app.
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Education
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Why Clowder?

SOHO - From Fragmented Tools to Year-Round Engagement

The Society of Hematologic Oncology (SOHO) is a global nonprofit organization founded in 2012 by physicians specializing in blood cancers. With over 10,000 members worldwide, SOHO connects clinicians, researchers, and industry partners to advance treatment and research in hematologic malignancies. The organization delivers year-round education, resources, and events, including a major annual meeting.
SOHO Logo Graphic
INDUSTRY
Medical Professional/Trade Association
SOLUTIONS
Clowder
MEMBER SIZE
10,000+
WEBSITE
www.sohoonline.org

THE PROBLEM

SOHO used a standalone event mobile app to support its annual meeting that immediately became obsolete after the event, offering no content or functionality to keep members engaged throughout the year. Members had to use multiple platforms to access materials like speaker slides or news updates, each requiring separate logins.
This fragmented experience led to confusion and limited participation, especially among a growing global membership. The lack of a unified system also made it difficult for staff to update content, manage communication, or support the community between events.
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THE IMPACT

100% Reduction in Fragmented Systems — Down from 3 to 1
Enabled Real-Time Cross-Regional Communications
100% Annual Meeting Attendees Used New Clowder App

RESULTS

Clowder gave SOHO a single mobile platform to replace its event-only app and centralize meetings, speaker content, news, and forums. Members log in once to access all resources, reducing confusion and improving usability. During the annual meeting, they use the app for live Q&A, schedule building, and session ratings. Between events, members post questions, share content, and access updates through discussion boards. Staff manage content through an integrated system that syncs with Clowder, removing duplicate data entry and ensuring consistent access.
Read the Full Case Study
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"Clowder includes so much more than what we had before — forums, discussions, and resources that support our members in their day-to-day clinical practice."
Executive Director at SOHO