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ABS - Mobilizing the Aviation Community

The American Bonanza Society (ABS) supports over 10,000 members who own, maintain, or fly Beechcraft piston aircraft. As the largest general aviation type club, ABS provides education, safety resources, and a community for both pilots and mechanics. ABS manages membership, events, and training, delivering continuing education and fostering connections among a geographically dispersed aviation community.
ABS Logo Graphic
INDUSTRY
Professional/Trade Association
SOLUTIONS
Clowder
MEMBER SIZE
10,000+
WEBSITE
www.bonanza.org

THE PROBLEM

ABS relied on a single-use event app that only supported its annual convention. Staff spent significant time promoting the app each year, but once the event ended, member engagement with the app stopped entirely. There was no functionality or content to keep members returning, and the app offered no year-round value.
ABS also lacked a centralized platform for ongoing communication, community interaction, or real-time updates. As its membership began shifting to a more digitally engaged demographic, the organization had no scalable solution to support continuous connection, content sharing, or social engagement across its dispersed audience.
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THE IMPACT

70% Increase in Engagement Per Month
Elevated App From One-Week Event Use to 24/7, Year-Round Engagement
3,000 Monthly Users Within the First Year of Implementation

RESULTS

ABS replaced its single-use event app with Clowder, a year-round mobile platform for news, events, and member-generated content. Members use the app to share photos, ask questions, and receive push notifications for updates and renewals. In the first year, nearly 3,000 members adopted the app, helping ABS engage younger users and connect a dispersed membership.
ABS Brochure Mockup
"We didn’t just need another event app - we needed something that would support community, communication, and visibility. Clowder has given us something we’ve never really gotten to see - members sharing what their lives look like in this aviation space."
Senior Director of Operations at ABS