Trade & Professional Associations
Dedicated space for your members to connect and engage with each other.
ABCA's Game-Changing Engagement Strategy
Founded in 1945, the American Baseball Coaches Association (ABCA) is the primary professional organization for baseball coaches in the United States. ABCA provides extensive educational resources, including a video library with over 850 instructional videos, Inside Pitch magazine, and other year-round benefits. The organization’s flagship event is the annual convention, attracting more than 10,000 attendees.
INDUSTRY
Professional Trade Associationfor Baseball Coaches
SOLUTIONS
Clowder, iMIS, SpaceMaster
MEMBER SIZE
15,000 members across all 50 states and 41 countries
WEBSITE
www.abca.org
THE PROBLEM
Prior to using Clowder, ABCA struggled to keep members actively engaged throughout the year. Most members joined primarily to attend the annual convention, and many saw limited value in maintaining their membership during the offseason.
As a result, membership retention rates were low, and the association had difficulty ensuring that members were regularly accessing the educational content, updating their profiles, or engaging with the association’s resources. In addition, ABCA's systems for delivering video content and managing communications were not mobile-friendly, which limited accessibility for coaches on the go.
THE IMPACT
40%
Increased retention rate for three consecutive years
50%
Daily member app-logins
30%
Increase in video library views
25%
Increase in overall member retention
RESULTS
ABCA implemented Clowder to create their member app My ABCA. Clowder enabled ABCA to create a branded app that serves as a central hub for content, notifications, educational resources, and member services. Through My ABCA, members can engage year-round—not just at the annual convention—and easily access key resources like ABCA’s extensive video library. The app also seamlessly integrates with iMIS, their engagement management system, allowing all membership data to flow in real time.
"Clowder has completely changed how our members engage with ABCA. By putting everything in their hands via the app, we’ve seen higher retention, more frequent use of our resources, and an easier way for members to stay connected. The app’s real-time notifications and easy access to content have been a game changer for us."
Deputy Executive Director at ABCA