Clowder Blog

We talk a lot about influencers. I mean think about it, they're everywhere. Social media, the news, politics. Telling you what to buy, what's cool and influencing the actions you take. Clowder client Shelley Seavers from AGC San Antonio recognizes the importance of influencers. She sent out an email to 11 individuals she identified as potential app influencers to help drive engagement. Read more about her thought process and expectations below from our one-on-one interview.

In Fall 2019, the American Baseball Coaches Association (ABCA) launched its mobile app, My ABCA, to its 12,000+ members. Their promotion of the app, execution of its launch and commitment to user on-boarding is illustrative of their dedication to their membership value and to exemplary service. Earlier this month, ABCA welcomed 5,000 of its members to Nashville for its annual conference (#ABCA2020) where they discussed coaching strategies, networked and learned from other coaches and companies who love the game of baseball and have built their livelihoods around it.

As far as the website vs. app debate goes, it’s not an Either/Or Situation - both are needed. Just as we always like to say – websites are for attention, apps are for retention. It’s time to put your website’s most utilized features and resources in a native app so your members can access them right through their phones. When it comes to keeping your association engaging, it’s important you know your people, what they need, and how to best deliver that.

Membership retention is the name of the game when it comes to associations. With so many new resources and programs introduced in the market, how can you get members to stay and continue finding value in your organization? What can’t happen is remaining stagnant in your offerings and benefits. A lack of innovation will equate to a lack of interest towards your membership.

Elevated Resources, Inc., a premier global talent acquisition and management services company, and Clowder, the leading provider of year-round mobile engagement solutions for communities, have collaborated to drive the development and enhancement of the Elevated Resources’ ELEVATE Mobile Direct App. The talent pool engagement platform was released earlier this year and provides a rich feature set to enhance connections between employers and their contingent pools of talent.

The Associated General Contractors of America (AGC) is the leading association for the construction industry. AGC represents more than 26,000 firms, including over 6,500 of America’s leading general contractors, and over 9,000 specialty-contracting firms. More than 10,500 service providers and suppliers are also associated with AGC, all through a nationwide network of chapters.

Raise your hand if you love stealing good ideas? If you're in the office and don't want to look silly, a smirk and little nod will do just fine. We know that members want to keep conversations going all year long, outside of the mixers, workshops and the conference. And it was this need for connecting and sharing that prompted us to launch the SocialLink community forum in the first place. Fast forward a few years later, and we've found a tool we think you'll like a LOT more -- the LTEN On-the-Go app.

ACDA membership consists of choral directors who represent more than one million singers across the United States. ACDA members teach choral music in public and private schools - kindergarten through senior high school - and at the college and university levels. They conduct a variety of choral groups, including boy choirs, children's choirs, men's and women's choruses, junior and senior high school choirs, college and university choruses, ethnic choirs, vocal-jazz ensembles, and symphony choruses. They also conduct choirs in their communities and in their places of worship. Membership is established by submitting a membership application and annual dues.

ASI’s annual iNNOVATIONS conference brings together employees, iMIS clients and partners from across the globe to build stronger partnerships and share ideas and opportunities related to iMIS. The 2019 conference was a great success, and the new year-round ASI Connect app helped attendees navigate the event and communicate with ease. 

Events Drive Downloads 

The following piece is an article published in TADA's most recent issue of Dealers' Choice Magazine: 

Your membership is now at your fingertips with the new TADA app! The Texas Automobile Dealers Association is dedicated to bringing its over 1,300 Texas Franchised Automobile Dealers together in one simple, mobile hub for news and information. The organization is excited for the increase in member connectivity the app aims to bring about. TADA CFO Albert Ploch expressed, “The app provides the TADA membership with news updates, event information and an easy way for members to discuss issues and be more in direct contact with their fellow dealers.”

The app was developed by Clowder, which provides associations with native apps uniquely tailored to their organization for greatly enhanced member engagement year-round. “We’ve discussed having a TADA app for years,” Ploch explains. “Most of the apps we’ve had in the past revolved solely around events. TADA needed an app that was relevant all year long, easy to manage, and available at a cost-effective price. That is why we chose Clowder®. They checked all the boxes.”

You’ll find many features in the app that help keep you up-to-date with TADA. Once you opt-in to the app’s Push Notifications, you’ll never miss a beat when it comes to association announcements and happenings. The Newsfeed is where you’ll have access to the latest content posted such as industry articles, legislative updates and regulatory changes impacting your business. Users are then able to easily bookmark and share. To also stay updated with TADA events, you can find everything coming up listed in the Events Tab with coordinating information.