As organizations strive to remain relevant and valuable in today’s mobile-first culture, they must chart a course for mobile member engagement. With a well-designed native mobile app, the paths of technology and communications converge and create a new avenue to increase member satisfaction, foster an active community, and advance your organization’s mission to provide resources and information to your members. The key to staying on course in this mobile journey is design.
User Experience (UX) -- UX is a tech buzzword because it’s paramount to the success of any app. The UX relies on several factors that are directly related to design: