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Clowder Platform Enhancements: Elevating Member and Exhibitor Experiences


3 min read
 

14 March 2025

 

At Clowder, we're committed to continuous innovation that solves real challenges for organizations and their communities. Our latest platform enhancements deliver meaningful improvements to engagement, event management, and user experience.

 

🗃️ Booth Wallet: Streamlined Lead Management

 

Key Benefit:

Booth Wallet provides exhibitors with a comprehensive lead management solution directly within the Clowder platform, eliminating the need for separate systems or scanners.

With Booth Wallet, exhibitors can:

  • Access a communal repository of all scanned leads
  • Add detailed notes to each prospect interaction
  • Evaluate lead quality using an intuitive 5-star rating system

Challenge Addressed:

Organizations have struggled with fragmented exhibitor experiences that require multiple tools and create data silos. Booth Wallet solves this by centralizing all lead management functions within the familiar Clowder environment, while enabling booth staff to collaborate seamlessly through a shared lead repository.

Booth wallet clowder

 

📱 Platform Refresh: Intuitive, Modern Design

 
Key Benefit:

Our platform refresh brings familiar, intuitive design patterns to Clowder's News Feed and Web interfaces, drawing inspiration from the most engaging digital experiences users already know and love.

This refresh focuses on:

  • Streamlined navigation patterns that reduce friction
  • Visual consistency across mobile and web experiences
  • Engagement-optimized content layouts
  • Minimize mental effort through familiar interaction patterns

Challenge Addressed:

User engagement thrives on simplicity and familiarity. Our redesign addresses the need for frictionless experiences that maximize member engagement without requiring extensive learning curves. The result is higher engagement rates, extended session times, and ultimately, stronger member retention.

News feed refresh clowder-1

📊 Enhanced Polls: Real-Time Feedback Collection

 
Key Benefit:

Our reimagined polling functionality transforms how organizations capture member sentiment and preferences with:

  • Eye-catching, engagement-optimized visual design
  • Customizable response deadlines to create urgency
  • Real-time results visualization for both administrators and users
  • Seamless integration within the News Feed

Challenge Addressed:

Organizations need timely, actionable feedback to make informed decisions. Enhanced Polls addresses the challenge of low response rates by creating a more compelling, visible feedback mechanism that delivers higher participation and more reliable data collection.

 

📳 Session Streaming: Seamless Virtual Access

 
Key Benefit:

The new Session Streaming feature provides clear, intuitive access to virtual content through prominently placed streaming buttons at both the event and individual session levels.

Virtual attendees can:

  • Quickly identify streaming options with dedicated UI elements
  • Access live sessions with a single tap
  • Transition seamlessly between browsing the agenda and joining sessions
  • Participate in virtual components of hybrid events without confusion

Challenge Addressed:

As hybrid events become standard practice, organizations have struggled with providing equal experiences for in-person and virtual attendees. Session Streaming addresses the common pain points of difficult-to-find streaming links and confusing virtual navigation, ensuring remote participants feel equally valued and engaged.

Session Streaming Clowder

📝 Session Registration: Capacity Management Made Simple

 
Key Benefit:

Our new Session Registration capability allows attendees to secure their spot for limited-capacity or premium sessions, whether planning in advance or making decisions on-site.

The feature includes:

  • Real-time capacity indicators that create positive urgency
  • Support for both free and paid registration options
  • Seamless in-app registration flows
  • Attendance tracking and management tools for organizers

Challenge Addressed:

Organizations hosting events with limited-capacity sessions have lacked efficient tools to manage registration and communicate availability. Session Registration addresses this by putting capacity control directly in administrators' hands while giving attendees the autonomy to manage their own event experiences.

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Topics: Best Practices

Written by Alexa Kade

Serving as Clowder’s General Manager, Alexa Kade has over seven years of experience working with associations to realize their potential when it comes to digital transformation and modernization.  As the leader of Clowder, Alexa strives to be an educator in the space, pushing clients to think beyond what has traditionally been expected of membership organizations. She continually urges clients to look outside of the membership realm and apply the innovations, strategies and successes seen in for-profit markets towards their own.

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