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Why Clowder?

Association of Corporate Counsel Exceeds Expectations with Year-Round Mobile Engagement App

The Association of Corporate Counsel (ACC) is a global legal association that promotes the common professional and business interests of in-house counsel who work for corporations, associations, and other organizations. ACC accomplishes this through information, education, networking, and advocacy on behalf of its more than 46,000 members.
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INDUSTRY
Global professional association that services inhouse corporate counsels and their departments
SOLUTION
Clowder
MEMBER SIZE
46,000, within 60 chapters
113 countries
21 practice area networks
WEBSITE
acc.com 

THE PROBLEM

Feedback showed members wanted information, education, and networking from ACC, but they received too many emails and often had trouble finding information. 
ACC needed to find new ways to stay ahead of trends and respond to members’ evolving needs. To meet its requirements, a mobile app would need to offer year-round access to personalized content and resources, integrate with existing systems, and be user-friendly.
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THE IMPACT

Winner of several industry awards for innovative member engagement.
81% Member satisfaction rating
31% Average month-over month engagement

RESULTS

ACC365, the new year-round mobile app, was
launched at ACC's annual meeting and has
since won prestigious industry awards from
ASAE and Association Trends.
ACC is successfully leveraging the app's
capabilities in several strategic areas,
including recruitment, retention, win-back
campaigns, and boosting overall engagement.
Read the full Case Study
Association of Corporate Counsel's award-winning ACC365 mobile app.
"ACC365, the new year-round mobile app, was launched at ACC's annual meeting and has since won prestigious industry awards from ASAE and Association Trends. ACC is successfully leveraging the app's capabilities in several strategic areas, including recruitment, retention, win-back campaigns, and boosting overall engagement."
Kerri L. McGovern, MPP, CAESenior Director of Membership, Association of Corporate Counsel