Clowder Blog

Event-specific apps have become the standard for associations and nonprofits. Development companies like Cvent and EventMobi have helped organizations consolidate content and information for large events such as conferences and conventions into a single app for attendees to use. The major downside to these apps however, is that 99% of users delete them within 30 days. The other 1% probably just forgot the app was still on their phone. The reality is there is no real purpose for these apps once an event is over. It begs the question, where is the longevity and ROI in an investment like this?